Marketing on Facebook

Marketing yourself or your business through Facebook is no longer a shocking practice. In fact, many people are doing it and even more are planning on doing it everyday. Facebook is an online social community and the term "social community" rings the bell for those who are into marketing. With an online social community, you can display your profile to all the other members of Facebook. It’s a page that will showcase who you are and therefore, you could put this into good use. There are many ways that you can use Facebook for marketing yourself or your business. Let's discuss this one by one and start off discussing about advertising.

For advertising, you can try some of these advertising opportunities with Facebook and you will surely get good response:
You can sponsor your own Facebook group. Buy a group link on Facebook and put ad contents on its message boards and other pages. When your Facebook group is very interesting, many people would want to join in and participate. This way, you'd get good hits for your ads. If you don’t have an interesting group though, you wouldn’t get many members joining in and eventually it would be inactive.

There are Facebook Groups that you can use to target your audience. People join groups because they feel like they belong there and they can discuss about a specific topic. This is a great way to advertise yourself or your business as well and it's especially useful because you have a targeted audience.

You can use the Facebook AceBucks to your advantage. It's a great way to advertise by making your own surveys or games there that you can use as a promotion tool. The more people answering the surveys or playing games, the more exposure you get.

If you are great in developing applications, you can make your own Facebook application and sell it. If your application is really good, an interested party would want to buy it from you and you earn big bucks!

You can buy your own adspace on Facebook. There are over 40 million Facebook members and it keeps on growing. If you post an ad on Facebook, you will surely get lots of hits and you can increase your business through this.

Each account has their own profile page. Use yours to your advantage. You can post your company's logo as a picture and add information about your company to your Facebook account. You can create a personal account and advertise yourself there or you can create an account for your company. There is no limitation really and you get to market yourself or your business this way with ease.

You can post your URL through your Facebook Badge. It is customizable so you can post your link there so your Facebook friends can quickly see your site's URL through your Badge.

Utilize the Facebook FunWall. It's like a bulletin where you could post just about anything and send it to all your Facebook friends. You can post there about what you want to offer or what you want to buy and everyone on your friends’ list will be notified.

You can use your profile page on Facebook as your own website as well. How? There are so many applications that you can use and you can use each one to advertise yourself or your company. With your profile, you could tell a lot about your company and about your services to all the viewers. You can add your contact numbers there and other important information that you would include on a regular website. A Facebook page won’t cost you a thing. No hosting and no domain cost for you!

Also, there are several Facebook applications and add-ons that you can use for your marketing strategy. Here are just some of these applications and add-ons that you can try.

Facebook Social ads are like a News Feed that reaches to your friends and their friends and their friends' friends and so on. It can be targeted to the right people. The ads can be viewed by your friends and even their friends too. By having a Facebook Social ads, all you need to do is to write an add, make it very creative and interesting then you choose the crowd that you want the ad to be advertised to. You buy these ads through CPC or CPM just like any ads such as Google Ads. You will get a demographic of your ads through the Facebook Insights so you’ll know how many people have viewed your ads.

Facebook Beacon is another nice application for marketing your business. You can use this to connect your company's site to your customer's Facebook profiles. It's easy and usually, if your customers are happy with your products or services, they'd be happy to add your link to their profile as well as include details such as what they bought from you and such.

Ether is a great application to add to your Facebook page. This allows viewers to call you through your Facebook page. You'd be charged by the call every time someone calls you through Ether.

If you are in search of employees, you can use Facebook for this as well. There is the Jobster application that you can add to your Facebook profile so everyone who wishes to join your company can click this and apply directly through your Facebook profile.

Facebook is growing at an amazing rate and many people are already using it to their advantage by marketing their company or even themselves through the site. You must make sure you know what Facebook can offer you and invest on ads and other marketing tools when you already know what you can get from it. There are free ways to advertise on Facebook as well and you can reach as many people as you have added on your Friends list. Facebook is a great online community and just like any other community you must treat it with respect so that everyone else would respect you and be interested in you and your services. Use it wisely and know when to advertise and don't overdo it.

If you can use Facebook, you can also use other social networking site to market your company or yourself. They have different utilizations but they all can be used for marketing. With all the hype about social networking, it's no wonder why it's becoming very effective for marketing. Everybody wants to join a social networking site. The more popular the site, the more people get interests in it, especially business people who wants to use the site's popularity to their advantage. Don’t be left behind and make use of your Facebook account to gain more company exposure and revenues.