How to Have a Successful Facebook Brand Page

Learn how to have a successful Facebook brand page to optimize your use of Facebook's social features as a means of growing your brand. Several characteristics define successful Facebook brand pages, including but not limited to the number of fans they have and the content to which page owners link those fans. Use other social media outlets to encourage others to "Like" the page, since it isn't necessary to become "Friends" as it is if you used a traditional Facebook profile to promote your brand.


Instructions

1

Click the "Invite Friends" like on the right side of the page frequently to invite Facebook friends to become fans of your page. Choose "All" at the top of the "Invite" window to select all friends' names for the invite, then choose "Invite" to send invitations for friends to become fans. The more fans your page has, the more reach your brand and message have.
2

Use other social networks like Twitter or LinkedIn to promote the page. Paste a link to the page in a Twitter tweet or a LinkedIn network update. Include a small blurb explaining what the page is about and inviting anyone who reads it to become a fan. You need only have a Facebook account to become a fan of a page; prospective fans need not be your Facebook friends.
3

Post high-quality, relevant content frequently to keep fans engaged and clicking through to your website. Additionally, posting quality content creates a positive word-of-mouth reputation for your page. Existing fans do promotional work on your behalf.
4

Upload photos to the page frequently to keep fans interested. Include relevant hyperlinks in the descriptions of images to encourage fans to click through to your website. For example, if you post a picture of a product your brand sells, include a link to a site where fans are able to buy it.
5

Send out updates whenever you receive notifications of new fans, using fans' names whenever possible. Making new fans feel personally recognized engages them with your page and increases the chances of them interacting with your brand.